A picture can tell a thousand words, then a video or something that is interactive/engaging should tell a million. That is what advertising on the Apple iPad should bring.
I wrote about the iPad in Feb, and have actually used one (yes USED one) 1.5 months ago. I loved it, the resolution was immaculate and although it's still a version one, it's leaps and bounds when it came to reading a book in a good size format. And of course, reading papers on the iPad was easy and comforting ie good size and you can scroll through relatively quickly ..without the newspaper bungle you can get into so often whilst on public transport.
As you know this brings about a new concept to the way you can read, and view advertisements, it also changes the publishing industry. And with it, it might just attract advertisers back to newspapers.
So how can Advertising on the iPad really make a change?
Have a look at the video, here is an all-digital women's magazine in the US called VIVmag. What makes it incredible is that the magazine comes with moving images and visual effects. Basically the issue 'comes to life'.
If youtube isn't showing up on screen, hit the link:
http://www.youtube.com/watch?v=DaUHQe42a4s&feature=player_embedded
Advertisers can reach consumers in a very different medium ie interactivity. Elements in publications will have to be included to make the edition unique to the iPad. eg women's mag Marie Claire iPad edition allows users to flip the pages and offers 'behind the scenes' footage of fashion shoots.
In a way, it's like watching mini-movies and you'd be more absorbed as the content unfolds because there is 'life'. So with great advertising, people are likely to stay within the mag rather than checking out other sites/stores.
This week, Apple is now named as the most valuable technology company in the world overtaking Microsoft. Shares are now at US$222.1 billion, second to Exxon Mobil. And deservedly so, it has created something Steve Jobs describes as 'magical'.
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