Vegemite and "Name Me?".. iSnack 2.0 ??

I have to blog this because I love my vegemite. Anyway, since Vegemite announced their new thing some 5 months ago, which is a cheesy version of the vegemite, ie vegemite & cream cheese combo, they decided to ask us to name it. So there sitting on your supermarket shelf were "Name Me" jars.

Somehow the name iSnack 2.0 was eventually chosen. ARGHHHHHHHHHHH So, how did that happen?? The entire Australia hated it, and whoever came up with it was thinking that somehow you can just add the alphabet 'i' with some Web Version to it (being 2.0) making vegemite some iPod/iTunes/Computer version of food? That somehow to market food works in the same way as marketing your latest computer gadgets? Not cool. Luckily those people at Arnott's weren't thinking of iTimtam ...

So, then 6 new names were given to us to vote online. Ermm, wasn't all that great either.. here's the list:
Vegemite Cheesybite
Vegemite Creamymate
Vegemite Smooth
Vegemite Snackmate
Vegemite Vegemate
Vegemite Vegemild

Vegemite Cheesybite was the winner, with 36% (incl me) of 30,000 votes, still a tad cheesy but better than iSnack 2.0. I have yet to see this Cheesybite name on jars in the supermarket.

Taste? ermm, I think it is okay. As you can see, my little jar of iSnack 2.0 has yet to finish, and next to it is a brand new jar of the great vegemite.